Ocean Market

I collaborated with the team behind Ocean Market to design a modernized logo that better represents the company's product. As part of this project, I designed a logomark and accompanying logotype, created various branding assets to be used in social media posts, and developed a comprehensive design guideline system, including details on correct logo usage and color systems.

The logo was designed with the future in mind. Following along with the companies nautical theme, it is meant to look like rolling waves and a fish, as well as a combination of “O” and “M”. Its lines lead to the right, portraying the companies message of forward momentum to the future of art.